Sarina Larson is the Co-Founder of Merch Roadie. In pandemic times, she is focused on Digital-Tour Management work, a new approach to the music business for artists that she's hypothesized. She is from Sacramento, CA, and currently lives in Nashville, TN, frequenting Germany and the UK. She has lived in Thailand, The Netherlands, and the USA. She has a Bachelor's degree in International Business and is currently applying to law school.